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Establishing Market Presence for Australian Summerfruit
  • Client
    • Mumbai-based marketing services firm, Green Channel, principles being Summerfruit, Australia

  • Nature of Assignment
    • To monitor execution of all B2C and B2B research activities in Chennai, India during the Australian stonefruits season; from December through April

  • Deliverable
    • Liasing for, organizing and facilitating
      • In-store research for consumer taste acceptance/sampling
      • Expert panel surveys for consumer taste preferences
      • Retail Audit s
      • Quality monitoring comprising lab-standard fruit quality assessment and temperature monitoring at importer and retailer levels
      • Market Reports



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